Stop Building Products Nobody Wants

Validate your startup idea in 30 days.

A course that forces you to talk to real customers, test real demand, and make a confident build-or-kill decision. $200 deposit. 100% refunded when you complete.

You Know You Should Validate. But You Don't.

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Founders want certainty

You're excited about your idea, but you need to know it's worth investing 6 months of your time before you build.

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Yet they keep delaying

You know you should talk to customers. You've read The Mom Test. But somehow you never actually do the interviews.

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Result: Building Blind

Every day you code without validation is a gamble. But stopping to validate feels like going backwards.

The 30-Day Validation Sprint That Actually Gets Done

Stop procrastinating. Start validating. A structured, step-by-step process that takes you from "excited idea" to "validated concept" (or "definitely kill this") in just 30 days.

30 Days. That's It.

Time-bound sprint means you'll actually finish. No endless research. No analysis paralysis. Just results.

Money on the Line

$200 deposit keeps you accountable. Complete in 30 days? Get 100% back. It's not a cost—it's a commitment device.

Proven Framework

7-step validation process covering JTBD, customer interviews, pretotyping, demand testing, and decision frameworks.

Here's Exactly What Happens

Week 1

Understand the Job-to-Be-Done

Map the real problem you're solving
Identify push/pull forces
Define your target customer precisely

Output: Clear JTBD statement

Week 2

Talk to Real Customers

Conduct 10+ customer interviews (with scripts)
Identify underserved needs
Analyze what they currently use and why it fails

Output: Evidence of problem existence

Week 3

Test Demand Before Building

Create pretotype (landing page, fake door, or simple test)
Drive traffic and measure conversion
Gather behavioral data, not opinions

Output: Demand signal (yes/no/pivot)

Week 4

Make the Decision

Synthesize all evidence
Build vs Kill decision framework
Define MVP scope if validated

Output: Confident next step

Why Staking Works: The Commitment Engine

Traditional courses have 5-15% completion rates. We have 72%+. Why? Because money on the line changes behavior.

How It Works

Deposit $200

to enroll (fully refundable)

Complete in 30 days

and get 100% back automatically

Miss the deadline?

Get 80% back - Platform keeps 20% ($40) as a late fee

Zero risk

if you finish on time—which you will, because money is at stake

The Psychology

You're not paying for a course. You're staking money on your own commitment. This flips the script:

Loss aversion kicks in (you hate losing $40)

Deadline creates urgency (no procrastination)

You treat it seriously (skin in the game)

Completion becomes inevitable (you're motivated)

Founders Who Validated (or Pivoted) Fast

"I was 2 months into building when I took this course. The customer interviews revealed I was solving the wrong problem. Painful, but I pivoted in week 3. Saved me 6+ months."

Alex K.

AI Founder

"I've read every validation book. Never did the work. The $200 stake forced me to actually do 12 customer interviews. Validated demand in 3 weeks. Building now with confidence."

Sarah M.

B2B SaaS

"Killed my idea in week 2. Best $200 I ever spent. Instead of wasting 6 months, I started a new idea (now validated) and launched in 8 weeks."

James T.

Web3 Founder